Divided Nation
,
Identity
,
2024
Divided Nation is a clothing brand rooted in vintage European culture. As founder and creative director, I needed to create a brand identity that blended heritage with modern sensibility. I designed signature pieces, including the “Rebirth Jacket,” and shaped UX, digital marketing, and brand visuals. This process resulted in increased conversions, high engagement, and over one million impressions, earning features in WWD, CBS News, and Outlander Magazine.
Divided_nation_01.jpg
Divided_nation_02.jpg
Divided_nation_03.jpg
Divided_nation_04.jpg
Divided_nation_05.jpg
Divided_nation_06.jpg
Divided Nation
,
Identity
,
2024
Divided Nation is a clothing brand rooted in vintage European culture. As founder and creative director, I needed to create a brand identity that blended heritage with modern sensibility. I designed signature pieces, including the “Rebirth Jacket,” and shaped UX, digital marketing, and brand visuals. This process resulted in increased conversions, high engagement, and over one million impressions, earning features in WWD, CBS News, and Outlander Magazine.
Divided_nation_01.jpg
Divided_nation_02.jpg
Divided_nation_03.jpg
Divided_nation_04.jpg
Divided_nation_05.jpg
Divided_nation_06.jpg
Anatomy
,
Fashion
,
2024
ANATOMY is a fashion brand shaped by the lines and movement of the human body. They needed a visual identity that was sculptural, minimal, and distinctive. Leading creative direction and product design, I developed a visual system using intentional composition, imagery, and structural cues inspired by anatomy. This strengthened brand recognition, increased conversion, and — through digital marketing I executed — reached over 500k people. The work was featured in Outlander Magazine.
Exo_Skeleton_Vest.jpg
Exo_Skeleton_Vest_2.jpg
Exo_vest_on_model.jpg
ESV_3.jpg
ESV_4.jpg
ESV_5.jpg
exo_skeleton_2.jpg
e_s.jpg
e_s_2.jpg
exo_skeleton_3.jpg
e_s_4.jpg
Anatomy
,
Fashion
,
2024
ANATOMY is a fashion brand shaped by the lines and movement of the human body. They needed a visual identity that was sculptural, minimal, and distinctive. Leading creative direction and product design, I developed a visual system using intentional composition, imagery, and structural cues inspired by anatomy. This strengthened brand recognition, increased conversion, and — through digital marketing I executed — reached over 500k people. The work was featured in Outlander Magazine.
Exo_Skeleton_Vest.jpg
Exo_Skeleton_Vest_2.jpg
Exo_vest_on_model.jpg
ESV_3.jpg
ESV_4.jpg
ESV_5.jpg
exo_skeleton_2.jpg
e_s.jpg
e_s_2.jpg
exo_skeleton_3.jpg
e_s_4.jpg
Aqua
,
Identity
,
2024
Aqua is a skincare brand inspired by the purity and restorative qualities of water. The brand needed an identity that felt clean, minimal, and trustworthy. I solved this by creating a calm visual language using fluid forms, soft gradients, and ingredient-focused imagery, translating the movement and serenity of water into design. The result is a refined brand world that communicates gentle skincare, natural balance, and renewal.
AQUA.jpg
aqua_jar_design.jpg
aqua_bag.jpg
aqua_cream.jpg
aqua_handwash.jpg
aqua_cleanser_packaging.jpg
Aqua_logo.jpg
Aqua
,
Identity
,
2024
Aqua is a skincare brand inspired by the purity and restorative qualities of water. The brand needed an identity that felt clean, minimal, and trustworthy. I solved this by creating a calm visual language using fluid forms, soft gradients, and ingredient-focused imagery, translating the movement and serenity of water into design. The result is a refined brand world that communicates gentle skincare, natural balance, and renewal.
AQUA.jpg
aqua_jar_design.jpg
aqua_bag.jpg
aqua_cream.jpg
aqua_handwash.jpg
aqua_cleanser_packaging.jpg
Aqua_logo.jpg
Safari
,
Identity
,
2024
Safari is a coffee shop inspired by the warmth and richness of African landscapes. They needed a visual identity that captured nature, craft, and community. I addressed this by crafting a warm, textured design language using earthy tones, organic forms, and photography emphasizing light and materials. The final experience creates a grounded, sensory journey that strengthens brand presence and deepens customer engagement.
safari_1.jpg
safari_2.jpg
safari_3.jpg
safari_4.jpg
safari_5.jpg
safari_6.jpg
safari_7.jpg
safari_8.jpg
Safari
,
Identity
,
2024
Safari is a coffee shop inspired by the warmth and richness of African landscapes. They needed a visual identity that captured nature, craft, and community. I addressed this by crafting a warm, textured design language using earthy tones, organic forms, and photography emphasizing light and materials. The final experience creates a grounded, sensory journey that strengthens brand presence and deepens customer engagement.
safari_1.jpg
safari_2.jpg
safari_3.jpg
safari_4.jpg
safari_5.jpg
safari_6.jpg
safari_7.jpg
safari_8.jpg
Cottonseed
,
Identity
,
2024
Cottonseed is a clothing label celebrating global craftsmanship through garments made by ethnic makers for ethnic communities. The challenge was establishing an identity that expressed authenticity and material quality across digital and physical touchpoints. Leading creative direction and UX design, I developed a cohesive visual system with intentional layout, photography, and image editing that highlighted the story behind each maker. The result communicates inclusivity, quality, and a worldly, premium brand identity.
cottonseed_1.jpg
cottonseed_2.jpg
cottonseed_3.jpg
cottonseed_4.jpg
butterfly_jacket_cottonseed.jpg
cottonseed_logo.jpg
cottonseed.png
Cottonseed
,
Identity
,
2024
Cottonseed is a clothing label celebrating global craftsmanship through garments made by ethnic makers for ethnic communities. The challenge was establishing an identity that expressed authenticity and material quality across digital and physical touchpoints. Leading creative direction and UX design, I developed a cohesive visual system with intentional layout, photography, and image editing that highlighted the story behind each maker. The result communicates inclusivity, quality, and a worldly, premium brand identity.
cottonseed_1.jpg
cottonseed_2.jpg
cottonseed_3.jpg
cottonseed_4.jpg
butterfly_jacket_cottonseed.jpg
cottonseed_logo.jpg
cottonseed.png
AKA
,
Website
,
2024
AKA needed a landing page that clearly guided parents through enrolment, information, and contact pathways. I solved this by collaborating on the UX structure, refining visual layouts, and designing interactive elements that clarified user flows. The final experience delivers an intuitive journey, improves engagement, and strengthens AKA’s digital presence while supporting higher conversions toward their core objectives.
aka_landing_page_first_iteration.png
landing_page_second_iteration.png
choice_navigation.png
dropdown_menu.png
AKA
,
Website
,
2024
AKA needed a landing page that clearly guided parents through enrolment, information, and contact pathways. I solved this by collaborating on the UX structure, refining visual layouts, and designing interactive elements that clarified user flows. The final experience delivers an intuitive journey, improves engagement, and strengthens AKA’s digital presence while supporting higher conversions toward their core objectives.
aka_landing_page_first_iteration.png
landing_page_second_iteration.png
choice_navigation.png
dropdown_menu.png